Why They Work: Consumer Behavior

People avoid Advertising

We hate it when we get calls from salespeople. We hate emails. We hate commercials, advertising and banner ads.

But we love Television!

People love their TV! We love watching the Discovery, Biography and Learning Channels.

Impact Movies take your boring and hard-to-understand printed material and create an informative and engaging multimedia experience. People love to LEARN, but let’s face it… we’re lazy. As a result, Impact Movies GET WATCHED. You are welcome to review our WebTrends reports anytime.

The most common use of an Impact Movie is to spread your Strongest Message Possible (SMP) to your market and prospects. The goal (for most movies) is to arrange a sales meeting: either in person, by telephone or online webinar.

Nothing is more Effective

Impact Movies are not cute little ‘flash videos’. They are probing messages built upon the AngelVision Solution Selling Model. It helps people understand the problems they currently have and why they need your solutions right now. Its multimedia characteristics ensure that people will listen-to and understand your message.

Desired Action

At the end of the movie, we encourage the viewer to take a “desired action”.

This can be:

filling out a form
loading specific pages of your website automatically
downloading a white paper or article
free samples or a trial offer
completing an ROI analysis
scheduling an appointment
or whatever else you could possibly want your viewers to do (that’s legal of course).

Most often, Customers enter their contact information in a custom-built form that automatically forwards their data to anyone you wish for immediate action.

Viral Marketing at Its Best

Impact Movies report a very high forwarding rate. They get emailed and watched throughout your prospects' companies. Over 50% of the attendees to our Coffee Presentation first received our Impact Movie from someone else. With an Impact Movie, it's likely that at your next sales appointment, EVERYONE in the room will have seen your strongest and most persuasive message -- prior to your meeting with them.

Many Uses

Your same Impact Movie can be used over 20 different ways. We will create customized versions of your movie for use with emails, trade shows, laptops, CDs, kiosks or however else you wish to use your movie.

Buy it Once – Use it for Years

And, unlike other sales programs that are run just once, your Impact Movie can be updated and modified. Your ONE-TIME investment with AngelVision will last for years.